Cowboy e10k

Starting MSRP $15,999

Matte Black

Built for
Hard Work

Rugged Performance Meets Everyday Ease.
The Cowboy is a rugged, eco-friendly electric utility vehicle for families, landowners, and new riders—delivering quiet power, low maintenance, and dependable performance for work, play, and easy off-road exploration.

Test Drive

Matte Black

Built for Real Life

Work & Property Recreation

The Electric Workhorse

For Work & Property

Tackle property jobs effortlessly with quiet, durable electric power, strong towing, and a dump bed.

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The Weekend Electric

For Recreation & Adventure

Experience reliable, capable, and quiet rides that make weekend escapes effortless and fun.

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FEATURES

BUILT FOR YOU

Powerful Yet Peaceful

Professional-grade performance that won’t wake the neighbors or the livestock.

All-Day Productivity

A reliable battery and standard plug make "filling up" as easy as a cell phone.

Master Every Trail

Steady AWD traction makes mud and gravel feel like a paved driveway.

Confidence for the Long Haul

Plenty of speed and range to cover your entire property all day.

Built for the Long Run

Smart cooling ensures consistent performance even during your busiest workdays.

Fuel Up While You Sleep

Plug into any standard outlet overnight and wake up ready for a full day's work.

Clear Every Obstacle

High clearance and rugged tires let you navigate uneven land with total ease.

Stopping Power You Can Trust

Responsive brakes provide total control and peace of mind on any slope.

The Ultimate Work Partner

From the electric dump bed to the winch, every tool is built for real life.

See Your Surroundings

A clear backup camera and screen make maneuvering in tight spots stress-free.

The Cowboy Up Close

Stay Cool, See More

Designed to improve airflow while reducing glare and debris—keeping your ride comfortable and your view clear on every trail.

Work-Ready Capability

Power up your payload—electric‑powered dump bed hauls and dumps gear fast with up to 441 lbs capacity for work or play.

Simple Charging

Easily plug into a standard household outlet—no special equipment or "EV expertise" required.

Clear Sight, Total Control

Easy‑to‑use 10″ touchscreen with backup camera puts vehicle info and control right at your fingertips.

Control You Can Count On

Standard AWD with electric power steering boosts traction and control on any terrain, making handling smooth and confident.

Ready for Any Path

Built for off‑road grip and stability, these rugged all‑terrain tires conquer trails and rough ground with confidence.

Simple Start, Every Time

Start and go with a tap—10″ touchscreen makes ignition quick and intuitive with modern controls and clear readouts.

Space for the Journey

Easy‑access fold‑down cup holder keeps drinks secure and within reach, then tucks away when you’re on the move.

Effortless Utility

One‑touch power switch for effortless cargo bed lift and lower—control your load without breaking a sweat.

SPECIFICATIONS

Engineered for Real Life

Haul More, Stress Less

Effortlessly carry tools or tow 1,800 lbs to get the job done faster.

Work Without the Jolts:

Advanced suspension absorbs the bumps so you stay comfortable all day.

Save Your Back

The electric dump bed turns heavy unloading into a simple, one-touch task.

The Muscle You Need

A 3,500 lbs winch gives you the confidence to clear any path or debris.

Effortless Control

Power steering makes maneuvering through tight gates and barns simple.

Visibility You Can Trust

Backup cameras and pro lighting keep you safe in any environment.

Stay Out of the Elements

Roof and windshield protection keep you working regardless of the weather.

Fits Where You Need It

Sized perfectly to navigate narrow paths without sacrificing power.

Your Daily Partner

From morning chores to weekend fun, it’s built for how you actually live.

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TRUST & SUPPORT

Confidence in Every Ride

We’ve removed the complexity of vehicle ownership so you can focus on the journey.

Service & Repair

Expert help is never far. Join thousands of satisfied customers supported by our growing nationwide dealer network.

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US-Based Support

Our dedicated customer care team is headquartered in Dallas, Texas, ready to assist you with parts and service.

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Maintenance-Free

No gas, no oil. The lithium battery plugs into a standard 120V outlet for the ultimate hassle-free ownership.

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Warranty Protection

Drive with peace of mind. We stand by the reliability of our vehicles with comprehensive warranty coverage.

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Ready to make the

Smart Electric Choice?

Electric mobility should be easy to own and enjoyable to use. Learn how we engineer our vehicles for real life, and find the nearest dealer ready to support your journey.

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